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About UFOQ

We built UFOQ to show leaders what comes next, not just what has happened.

UFOQ means "horizon" in Arabic. We track the trends shaping the environment you operate in and trace their impact three orders deep.

Why we started

Risk teams spend weeks scanning the horizon and still miss what matters.

In 15 years of advising organisations on risk, I kept hearing the same frustration. Teams read news, events, publications and announcements just to identify emerging risks. It was slow and costly, and blind spots remained. In a connected world, the blind spot is often in an industry that seems to have nothing to do with yours.

The idea

Hedge funds ask what happens next, and after that. Corporate risk should too.

The idea came from a conversation with a friend about how hedge funds analyse events: not just the first impact, but the second and third. Most risk tools either look back at past incidents or far ahead at long-range scenarios. Few show what comes next if a trend keeps its momentum. That matters: CEOs now spend half their planning effort on horizons under a year (Oliver Wyman Forum and NYSE, CEO Agenda 2026).

Our method

Every trend passes a test before we trace its impact.

01

Read widely

Global publishers, consulting research (McKinsey, BCG, Bain, Oliver Wyman), institutions (WEF, OECD, UN, World Bank, IMF) and news events.

02

Capture signals

Each one is an observed change, grouped into common themes.

03

Filter the noise

A theme becomes a trend only if it has several independent sources, credible evidence and recent movement.

04

Trace the impact

A growing knowledge graph maps how each trend affects other sectors: first, second and third order, each labelled a risk or an opportunity.

Who's behind it

Founded by a risk consultant with 15 years of experience.